I WENT FROM DESIGNING BUILDINGS TO DESIGNING BRANDS.
Husband, father of 3, designer, illustrator, brand strategist, Christ follower, cancer survivor. Originally I was an architect, designer, and illustrator, but somewhere along the line I fell in love with helping companies tell a better story and stand out from their competition. I’ve been in the branding and design biz for over 30 years, which makes me seasoned, not old.
I went from designing buildings to designing brands.
Husband, father, designer, illustrator, brand strategist, cancer survivor. Originally I was an architect, designer, and illustrator, but somewhere along the line I fell in love with helping companies tell a better story and stand out from their competition. I’ve been in the branding and design biz for over 32 years, which makes me seasoned, not old.
At Paradigm I spend most of my time on running the firm, creating a client's brand strategy, supplementing creative direction, along with a bit of photography, copy and script writing, and environmental design. I love helping clients tell their stories and developing those relationships to strong partnerships. I think I've worked on every project type possible - real estate developments, professional services, restaurants, health care, non-profits, beer, boxing, artisan soap, and even a haunted house - all at the same time!
If I’m not jumping on a conference call or running back and forth from client meetings you would maybe find me sitting on the beach with my family, backpacking in the mountains, or watching Louisiana Tech or LSU games on my Android (sorry Apple). I lead 2 small groups with my wife and am an Elder at our Mission Church in Memphis - AND I enjoy copious amounts of pizza- hold the gluten though.
ORGANIZATIONS
Mission Church
Elder / Volunteer / Small Group Leader
Serve as chairman of Elder Board. Lead 2 small groups, often lead in Marriage Prep class, serve on Steering Team, disciple 3 other men, and volunteer for various needs in the church and community. Also served on the Leadership Advisory Team to establish a new governance and find the senior pastor in 2018.
American Advertising Federation
Member (Memphis Chapter) 2006- Present
Addy Judge 2008 (Destin, FL)
Academy of Interactive & Visual Arts
Member · 2004 - Present
Davy Awards
Judge · 2004 - Present
Silver Telly Council
Judge · 2004 - Present
W3 Awards
Judge · 2004 - Present
Memphis Thunder Aquatic Swim
Volunteer - official time/score · 2010 - 2018
Christian Psychological Center
Board of Directors · 2009 - 2014
Leadership Memphis - Executive Class 2014
2013 - 2014
Uganda Bible Institute
International Board of Trustees · 2001 - 2012
Urban Land Institute
Member · 2008 - 2010
American Institute of Architects
Member · 1992 - 2002
Illustration Work Showcased In:
The Architecture of North Louisiana - River Parishes
The Best of 3D Graphics
Numerous national/local magazines and newspapers
Project Architect - Notable Projects:
Cannon Center for the Performing Arts
Memphis Botanic Gardens - Visitors Center / Hardin Hall (Memphis and TN AIA Awards)
Lichterman Nature Center - Vistors Center (TN AIA Award)
Burch Porter & Johnson Law Offices - Addition to the Old TN Club Building (Brick Masonry Inst. Award)
Comprehensive Plan for Somerville, TN (TN State Planning Assoc. Award)
Ronald McDonald House - Memphis
Numerous Awards:
Addys
Tellys
Davys
AIA
AT PARADIGM:
We are a full-service branding, marketing, creative, and advertising agency with a personalized, boutique feel. Our passion is to provide clients with integrated marketing strategies infused with creative solutions. This translates into everything we do, including branding, messaging, design, advertising, and digital media. Everyone at Paradigm firmly believes that creativity and strategy go hand in hand in order to deliver results and provide clients with customized solutions to meet their needs.
Clients have included Buff City Soap, Pyros Pizza, Hookpoint Brewing, Bella Vita, TraVure, Allure Bridal, Brother International, Reinhart Law, The Watertower District (Boyle), The Citizen, and a variety of startups to century old businesses.
MY BOOK:
In 2014 I was diagnosed with ampullary adenocarcinoma - cancer in my upper intestine pressing against my pancreas. This is the story of my journey from then through the next 5 years - the ups and downs physically, mentally and spiritually. It was a horribly frightening journey, but one that God used to grow my faith and my relationships. It is my hope that this book will help others in some small way. There is hope! Romans 12:12