I WENT FROM DESIGNING BUILDINGS TO DESIGNING BRANDS.

Husband, father of 3, designer, illustrator, brand strategist, Christ follower, cancer survivor. Originally I was an architect, designer, and illustrator, but somewhere along the line I fell in love with helping companies tell a better story and stand out from their competition. I’ve been in the branding and design biz for over 30 years, which makes me seasoned, not old.

I went from designing buildings to designing brands.

Husband, father, designer, illustrator, brand strategist, cancer survivor. Originally I was an architect, designer, and illustrator, but somewhere along the line I fell in love with helping companies tell a better story and stand out from their competition. I’ve been in the branding and design biz for over 32 years, which makes me seasoned, not old.

At Paradigm I spend most of my time on running the firm, creating a client's brand strategy, supplementing creative direction, along with a bit of photography, copy and script writing, and environmental design. I love helping clients tell their stories and developing those relationships to strong partnerships. I think I've worked on every project type possible - real estate developments, professional services, restaurants, health care, non-profits, beer, boxing, artisan soap, and even a haunted house - all at the same time!

If I’m not jumping on a conference call or running back and forth from client meetings you would maybe find me sitting on the beach with my family, backpacking in the mountains, or watching Louisiana Tech or LSU games on my Android (sorry Apple). I lead 2 small groups with my wife and am an Elder at our Mission Church in Memphis - AND I enjoy copious amounts of pizza- hold the gluten though.

ORGANIZATIONS

Mission Church

Elder / Volunteer / Small Group Leader

Serve as chairman of Elder Board. Lead 2 small groups, often lead in Marriage Prep class, serve on Steering Team, disciple 3 other men, and volunteer for various needs in the church and community. Also served on the Leadership Advisory Team to establish a new governance and find the senior pastor in 2018.

American Advertising Federation

Member (Memphis Chapter) 2006- Present

Addy Judge 2008 (Destin, FL)

Academy of Interactive & Visual Arts

Member · 2004 - Present

Davy Awards

Judge · 2004 - Present

Silver Telly Council

Judge · 2004 - Present

W3 Awards

Judge · 2004 - Present

Memphis Thunder Aquatic Swim

Volunteer - official time/score · 2010 - 2018

Christian Psychological Center

Board of Directors · 2009 - 2014

Leadership Memphis - Executive Class 2014

2013 - 2014

Uganda Bible Institute

International Board of Trustees · 2001 - 2012

Urban Land Institute

Member · 2008 - 2010

American Institute of Architects

Member · 1992 - 2002

Illustration Work Showcased In:

  • The Architecture of North Louisiana - River Parishes

  • The Best of 3D Graphics

  • Numerous national/local magazines and newspapers

Project Architect - Notable Projects:

  • Cannon Center for the Performing Arts

  • Memphis Botanic Gardens - Visitors Center / Hardin Hall (Memphis and TN AIA Awards)

  • Lichterman Nature Center - Vistors Center (TN AIA Award)

  • Burch Porter & Johnson Law Offices - Addition to the Old TN Club Building (Brick Masonry Inst. Award)

  • Comprehensive Plan for Somerville, TN (TN State Planning Assoc. Award)

  • Ronald McDonald House - Memphis

Numerous Awards:

  • Addys

  • Tellys

  • Davys

  • AIA

AT PARADIGM:

We are a full-service branding, marketing, creative, and advertising agency with a personalized, boutique feel. Our passion is to provide clients with integrated marketing strategies infused with creative solutions. This translates into everything we do, including branding, messaging, design, advertising, and digital media. Everyone at Paradigm firmly believes that creativity and strategy go hand in hand in order to deliver results and provide clients with customized solutions to meet their needs.

Clients have included Buff City Soap, Pyros Pizza, Hookpoint Brewing, Bella Vita, TraVure, Allure Bridal, Brother International, Reinhart Law, The Watertower District (Boyle), The Citizen, and a variety of startups to century old businesses.

www.2dimes.com

MY BOOK:

In 2014 I was diagnosed with ampullary adenocarcinoma - cancer in my upper intestine pressing against my pancreas. This is the story of my journey from then through the next 5 years - the ups and downs physically, mentally and spiritually. It was a horribly frightening journey, but one that God used to grow my faith and my relationships. It is my hope that this book will help others in some small way. There is hope! Romans 12:12